Trident Forge Advisory. One team owns the result: strategy, market and community for growing SMEs in the UAE and GCC.

01The founders

Senior partners do the work.

  • Jay

    Partner, Corporate & Business Advisory

    10+ years in consulting. Certified Scrum Master.

    Role placeholder

  • Min

    Partner, Marketing Strategy

    Bio coming soon.

    Placeholder

  • Mish

    Partner, Events & Community

    Bio coming soon.

    Placeholder

02What we're building

Projects in the forge.

  • UAE SME Growth Pulse

    Annual survey and report, run through the Trident community.

    Coming 2027

  • Founders' Roundtable

    Invite-only sessions for around 30 SME owners. No pitch in the room.

  • Client work

    Strategy, market and community engagements.

    Case study coming soon

03One team

Strategy. Market. Community.

One team owns the result.

From a fixed-price diagnostic to a scoped project to a retainer that keeps it compounding.

Book a discovery call
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  • Strategy firm
  • Marketing agency
  • Event company

Three vendors. No owner.

GCC SMEs buy strategy, marketing and events from three separate vendors — and none of them owns the result.

See our answer
One accountable team.
The spear shaft — one line through everything.

Our answer

One team sets the strategy, turns it into demand, and builds the audience and community that keep demand going.

Big consulting firms price SMEs out. Freelancers and agencies deliver pieces without a strategy behind them. Trident Forge Advisory is a Dubai South Free Zone advisory firm that does the connected work — strategy, marketing and community — for growing SMEs in the UAE and GCC.

Three pillars

What we do · ongoing

01

Corporate & Business Advisory

  • Growth strategy
  • Business model redesign
  • Operating model & org design
  • Market-entry plans
  • Investor & fundraise readiness
  • Performance KPIs
  • CSR

Ongoing Fractional strategy officer · board advisory

02

Marketing Strategy

  • Brand positioning
  • Go-to-market plans
  • Digital marketing strategy
  • Customer journey & CRM design
  • Launch campaigns

Ongoing Fractional CMO · marketing performance management

03

Events & Community

  • Flagship event design & delivery
  • Community strategy
  • Ambassador & advocate programmes
  • Partnership activations
  • CSR

Ongoing Community management · events calendar

The Trident Method

Three prongs · one shaft

  1. 01

    Diagnose

    A fixed-price diagnostic finds what’s really holding growth back.

  2. 02

    Forge

    A scoped project builds the strategy, the go-to-market and the plan.

  3. 03

    Amplify

    A retainer keeps it compounding: fractional leadership, marketing performance, community.

How we engage

Fixed scope · fixed price

Diagnostic → Project → Retainer. Every pillar has an offer at every step.

Advisory

Business Health Check

2–3 weeks
Marketing

Marketing & Brand Audit

2 weeks
Community

Community Opportunity Scan

1–2 weeks
Advisory

Strategy project

6–12 weeks
Marketing

Go-to-market project

6–12 weeks
Community

Flagship event, design & delivery

6–10 weeks
Advisory

Fractional CSO · board advisory

Monthly
Marketing

Fractional CMO · marketing performance

Monthly
Community

Community management · events calendar

Monthly
Core first. Bench attached.

The partner bench

One contract · sold & managed by TFA

  • Business setup & PRO UAE · US · EU
  • Tax advisory Corporate tax, VAT — via licensed partners
  • International expansion Import / export
  • Software & digital products
  • Logistics & supply chain

“We lead with the core and attach the bench. We always own the relationship and the outcome.”

Who we work with

10–250 staff · AED 5–150M revenue

Founder-led & family businesses

Growing companies of 10–250 people at a growth inflection point — including the moment the second generation takes over.

Portfolio companies of holding groups

Businesses inside a group that need senior strategy, marketing and community work sized to an SME, not an enterprise.

Moments that bring clients to us

  • A new market or product launch
  • Stalled growth
  • Fundraise or exit prep
  • A rebrand
  • A new CEO or the second generation
  • A foreign SME entering the UAE

Sectors

  • F&B and hospitality
  • Retail & consumer brands
  • Professional services
  • Real estate services
  • Health & wellness
  • Logistics & trade

Why Trident

Versus the alternatives

They hire…StrengthGapTrident
Big-4 / tier-1 firmsBrand, depthEnterprise prices; juniors do the workSenior partners on every job; SME-sized scope and price
Boutique strategy firmsSenior expertiseStrategy stops at the slide deckWe carry strategy into marketing and community
Marketing agenciesExecution, creativeTactics with no business strategyStrategy-led briefs; paid for outcomes; we can manage your agencies
Event companiesLogistics, productionOne-off events, no lasting audienceEvents designed as a community and pipeline engine
FreelancersPriceNo accountability or continuityA team, a process and a bench under one contract
  • Senior partners do the work
  • Fixed scope, fixed price
  • No free work, no fuzzy retainers
  • Productised before customised
  • Regulated advice only through licensed partners

The partners

Senior partners do the work

Portrait placeholder

Jay

Partner, Corporate & Business Advisory

10+ years in consulting. Certified Scrum Master. Full bio placeholder.

Portrait placeholder

Min

Partner, Marketing Strategy

Bio placeholder — to be supplied.

Portrait placeholder

Mish

Partner, Events & Community

Bio placeholder — to be supplied.

The community.

Insight · coming 2027

UAE SME Growth Pulse

An annual survey and report run through the Trident community — what’s really driving, and stalling, growth for SMEs in the UAE.

Invite-only

Founders’ Roundtable

Closed-door sessions for around 30 SME owners. Candid conversation, no pitches.

Founders in conversation at a community event

Contact

Let’s forge it.

Book a discovery call

hello@tridentforge.ae (placeholder)
Dubai South Free Zone, Dubai, UAE